We make your sports business impossible to ignore.
TRAFCK is the search & AI visibility team for sport. Ex-The Sun publisher operators engineering sports brands to dominate Google, AI Overviews, and ChatGPT.
Our Services.
The complete SEO + AI search solution for sports
SEO
Technical, on-page, and off-page SEO built specifically for how sports audiences search.
AI Search / GEO
Get cited by ChatGPT, Google AI Overviews, and Perplexity — not just ranked on Google.
Search Strategy & Content
Data-led content strategy and production that fuels both traditional and AI search visibility.
PR & Link Building
Earn the media mentions and authoritative citations that both Google and AI engines pull from.
Full-Stack Sports Search Deployment
Every service is supervised by dedicated sports SEO directors and AI technical engineers.
Engineered Differently Than Legacy Agencies.
Founded by former search directors and operators from The Sun sports desk who scaled publisher platforms to tens of millions of monthly fans. We built TRAFCK because modern sports enterprises cannot win modern organic search using bloated audit decks and generic B2B playbooks.
Traditional SEO Agencies
Bloated 50-page PDF audits
Theoretical slide decks that sit in client inboxes with no actual code or CMS deployment.
Generic playbooks with no sports calendar comprehension
Zero understanding of matchday news cycles, transfer windows, fixture drops, or athlete surges.
Zero schema for LLMs
Static desktop keyword tracking blind to generative search engines like ChatGPT and Perplexity.
Slow monthly lag reporting
Spreadsheets delivered 30 days after critical sports events and playoff moments have already passed.
Keyword stuffing
Outdated algorithmic tactics that dilute sports brand integrity and risk algorithmic penalties.
TRAFCK Sports Search
Direct code execution & entity graph architecture
We write, commit, and ship structured data, headless schema, and high-performance technical fixes directly.
Real-time matchday and fixture search spikes
Tuned editorial and technical pipelines engineered to dominate sudden viral sporting events and live games.
Ex-The Sun sports desk operators
Real newsroom veterans who scaled publishing empires to tens of millions of rabid sports fans.
Engineered for ChatGPT & Google AI Overviews
Comprehensive generative engine optimization (GEO) ensuring top authoritative source citations in AI answers.
Sprint-based organic revenue growth
Fast bi-weekly cycles focused entirely on converting qualified athletic fan intent into commercial revenue.
Ready to dominate sports search?
Book an AI Search & SEO audit briefing with our sports directors.