We make your sports business impossible to ignore.
TRAFCK helps sports brands stay visible across every search journey, from Google to AI platforms and beyond
Our services.
The complete SEO and AI Search solution for sports brands, businesses and publishers
SEO
Technical, on-page, and off-page SEO built specifically for how sports audiences search.
AI search / GEO
Get cited by ChatGPT, Google AI Overviews, and Perplexity, not just ranked on Google.
Search strategy & content
Data-led content strategy and production that fuels both traditional and AI search visibility.
PR & link building
Earn the media mentions and authoritative citations that both Google and AI engines pull from.
Every service is supervised by dedicated SEO directors.
Engineered for the new era of search.
Founded by the former heads of SEO at The Sun, TRAFCK brings experience scaling sports audiences to tens of millions of monthly readers. We combine that publisher-level expertise with technical execution built for the modern search landscape.
Traditional SEO agencies
50-page audits, zero implementation
A PDF telling you what to fix isn't the same as fixing it. Too often, the strategy gets delivered and the work gets handed back to the client.
Generic SEO doesn't understand sport
Sports doesn't run on a normal content calendar. Matchdays, transfers, fixtures, breaking news and player moments can completely change search demand overnight.
Google isn't the whole game anymore
If your SEO strategy only tracks rankings and keywords, you're missing where search is heading. AI Overviews, ChatGPT and other AI platforms are becoming part of how audiences find information.
A month late is too late
By the time a traditional monthly report arrives, the transfer has happened, the game is over and the search spike is gone. We work much closer to the action.
Keyword stuffing isn't a growth strategy
Sports brands need content that fans actually want to read, not pages written for a keyword density target.
TRAFCK
We build, not just advise
No endless recommendations waiting for someone else to implement them. We get into the code, fix the technical issues, build the structured data and ship the changes ourselves.
Sport moves fast, search has to keep up
A transfer, result or breaking story can change search demand overnight. We build systems that can react quickly when the next big sporting moment happens.
We’ve done this at scale
We led SEO at The Sun’s sports desk, helping grow platforms that reached tens of millions of monthly fans. TRAFCK brings that hands-on experience to sports brands and businesses.
Search is bigger than Google
People are increasingly getting answers from AI as well as traditional search. We help brands build the authority, content and technical foundations needed to show up across Google, AI Overviews, ChatGPT and what comes next.
Work in sprints, see progress quickly
Every two weeks, we focus on the highest-impact opportunities and ship real work. The goal is simple: turn more of your search demand into valuable fans, customers and revenue.
Ready to dominate sports search?
Book an AI Search & SEO audit briefing with our sports directors.