TRAFCK — Search & AI Visibility for Sport

About TRAFCK – Search & AI visibility for sport brands.

Our founders spent 10 years at The Sun, helping bring millions of clicks every week to sports and mainstream news. TRAFCK takes what they learned in a fast-moving newsroom and uses it to get your sports business found on Google, again and again.


We help sports brands get seen online. We make sure you rank higher on Google when potential customers search, that tools like ChatGPT and Perplexity mention and recommend you, and that the right audience hears about you through press coverage and links.

Whether you're gearing up for a major event or want to show up when fans ask AI for answers, we know what works, because we've done it at scale.


Our Mission

We help sports brands get found by customers on Google and in AI answers

Potential customers no longer just Google things. They ask ChatGPT and check AI summaries. We make sure your brand shows up wherever they're looking, and we do the work ourselves rather than handing you a report.

Founders' 10-year legacy at The Sun
Specialised sports SEO & AI answer optimisation
High-authority digital PR driving millions in reach
15+Sport Clients
90-dayGrowth Plan
100%Sport Focus

Ready to win in search & AI visibility?

hi@trafck.co.uk