TRAFCK’s services

At TRAFCK we help ambitious brands grow through SEO across search engines, For Your pages (Google Discover and YouTube) large language models, social, and beyond.

Here’s how we do it:

Technical SEO

At TRAFCK, we ensure your website’s technical foundation is built for performance, scalability, and visibility in search.

Our technical SEO services focus on making your site fast, crawlable, indexable, and aligned with Google’s best practices.

We conduct comprehensive audits to uncover issues that may be holding your site back, such as slow page speeds, broken links, poor mobile usability, inefficient JavaScript rendering, duplicate content, weak internal linking structures and more.

From there, we create a clear action plan to resolve them.

Our technical SEO offering includes:

• Site health audits (crawlability, indexation, core web vitals)
• Structured data implementation
• Site architecture & internal linking optimisation
• Page speed optimisation & Core Web Vitals improvements
• JavaScript SEO for modern web frameworks
• International SEO (hreflang, geo-targeting)
• XML Sitemap & Robots.txt optimisation
• Migration Support (CMS transitions, domain changes)

We work closely with your developers or handle implementation ourselves.

We’re the leading Google Discover agency in the world. Discover isn’t just about news – it’s the new front page of Google, where your content can reach millions without relying on search queries. We help publishers, content teams, and media companies grow through:

• Data-led Discover audits
• Headline and image optimisation
• E-E-A-T best practices
• Content strategy
• Technical SEO and Core Web Vital optimisation
• Custom reporting for Discover performance

If you want to unlock passive traffic at scale, we know how to get you there.

Show up when your customers are ready to buy.

Whether you’re a gym, law firm, tradesperson, or restaurant, your customers are searching nearby. Our local SEO services make sure they find you first. We offer:

• Google Business Profile optimisation
• Local keyword research
• On-page SEO and service pages
• Local landing pages
• Review strategies & reputation management
• Directory listings and citations
• Get mentioned in local and national publications
• Technical SEO

We help local businesses outrank the competition and turn searches into sales.

Future-proof your visibility in an AI-first world.

Search is changing. With AI Overviews, ChatGPT, Perplexity, and voice assistants rewriting how people discover content, we help your brand stay visible. Our AEO services include:

• Structured data & schema implementation
• Google AIO targeting
• Knowledge panel and entity optimisation
• Optimising for LLMs & answer engines
• Long-form content built for citation by AI tools

We help you become the answer – not just a result.

High-quality, SEO-driven content that performs.

Content is still king, but only when it’s strategic. We create content that ranks, spreads, and converts. Our team produces:

• Long-form evergreen articles & guides
• Expert-led interviews & playbooks
• Local SEO landing pages
• Blog content calendars
• Scripts & written content from video or audio

Every word is written with a purpose: to drive traffic, authority, and trust.

Earn coverage. Build authority. Grow rankings.

We don’t do spammy link building. We do real digital PR – stories, stats, and campaigns that get you featured in the press and earn links from trusted publications. Our campaigns help you:

• Land backlinks from major media & niche outlets
• Boost domain authority
• Get seen by the right audience

We connect your brand with journalists and publishers who care about what you do.

Google algorithm update recovery

When a Google algorithm update hits, it can feel like the ground has shifted beneath your feet.

Organic and Google Discover traffic plummets. Rankings collapse. Pages that once performed well disappear from visibility. The impact can be immediate and financially damaging.

At TRAFCK, we specialise in Google algorithm update recovery, helping businesses understand what changed, why they were affected, and how to bounce back stronger than before.

We start with a forensic SEO audit to diagnose the cause, whether it’s a core update, spam penalty, or something else.

We then deliver a tailored recovery plan focused on improving content quality, fixing technical SEO issues, enhancing EEAT signals, and removing low-value pages. Our strategy includes ongoing monitoring to track progress and adjust as needed.