TRAFCK’s services

TRAFCK combine content, PR, and distribution for maximum impact. Your brand’s story deserves more than just a blog post – it needs a content engine.

We don’t just write – we strategise and execute. Every piece of content serves a purpose, whether it’s lead generation, brand authority, or industry thought leadership.

SEO isn’t an afterthought – it’s built into our process. We create content that ranks, gets surfaced on Google Discover, and earns media coverage. SEO isn’t dying despite all the negative press.

TRAFCK’s services

Content from expert interviews

We craft in-depth content series – playbooks, customer case studies, and industry insights – directly from interviews with your team. Optimised for search and social, this content builds your brand’s authority and attracts your ideal audience.

Digital PR & media exposure

We get your brand featured in legacy and niche media outlets, driving credibility and traffic. Whether it’s content-led PR or strategic outreach, we make sure your business stands out where it matters.

Newsletters & social

We don’t just create content—we ensure it reaches the right people. We manage newsletters and social posts to distribute your content effectively, keeping your audience engaged and growing.

Google Discover & SEO

We specialize in growing brands through Google Discover and traditional organic SEO. Our strategies help businesses achieve sustained visibility and traffic growth beyond just ranking on search engines.

Data & reporting

We provide real-time content performance dashboards, trend forecasting, and competitor analysis to help brands track ROI and stay ahead of industry shifts.

Video creation

We create and optimize video content for YouTube, Shorts, and social platforms, and repurpose long-form videos into engaging clips. Our AI-enhanced production ensures SEO-friendly videos that drive discoverability and audience growth.

The future of content marketing

By 2030, AI will generate high-quality content instantly, making content volume skyrocket. The challenge won’t be producing content but standing out.

How TRAFCK helps businesses get ahead

Creating unique, high-authority content

AI can’t generate proprietary data, expert insights, or first-hand storytelling. That’s where we come in.

We specialise in:

• Proprietary data research
• Exclusive expert interviews
• Human-led storytelling

Optimising for AI-Driven Search

Traditional SEO is starting to decline as AI-driven search engines dominate. As well as ranking on Google, businesses need to start competing to be cited by AI models like OpenAI, Perplexity, and Google’s AI search.

We offer:

• LLM optimisation – Ensuring your content is referenced by AI models.
• AI retrieval structuring – Making content easily digestible for AI chatbots and voice assistants.
• AI-First content strategies – Helping businesses shape their presence in AI-generated answers.

Prioritising video & interactive content

AI-generated blog posts are being abundant, so businesses need to invest in experiences AI can’t replace:

• Short-form video (TikTok-style content, YouTube Shorts)
• Interactive content (quizzes, simulations, personalised experiences)

Building trust & authenticity

AI is making it harder to distinguish real from fake. Businesses need to focus on:

• Verified, human-created content from trusted experts and thought leaders
• Community-driven content to build engaged audiences
• Live content & real-time engagement AI can’t replicate

AI-personalised content

Audiences now expect hyper-personalised content:

• Custom newsletters tailored to user preferences
• Dynamic websites that change based on behaviour
• AI-powered chat interfaces serving personalised stories