Local SEO – Google Business Profile

If you’re a business that relies on local customers – whether you’re a law firm, gym, tradesperson, or café – then showing up in local search results is essential.

At TRAFCK, we specialise in helping businesses like yours appear at the top of Google when customers nearby are searching for what you offer.

TRAFCK local SEO services:

Google Business Profile optimisation

Your Google Business Profile (formerly Google My Business) is the most important asset for local SEO. TRAFCK fully optimise your listing – from categories and services to images, descriptions, and reviews – so that you stand out in local search and Google Maps. As part of our service we keep your Google Business Profile optimised with regular updates as well as respond to reviews on your behalf.

Local keyword research & on-page SEO

We identify the most relevant, high-intent local keywords your customers are using (e.g. “plumber in Manchester”, “personal trainer near me”) and make sure your website is optimised for those terms.

Local landing pages

If you serve multiple locations or neighbourhoods, we create high-converting local landing pages tailored to each area. These help you rank in more places and attract more leads.

Review strategy & reputation management

Online reviews impact both your visibility and your reputation. We help you generate more 5-star reviews on Google and other platforms, and provide strategies for responding to them to build trust with potential customers.

Local citations & directory listings

We submit and manage your business information on key directories (like Yelp, Yell, and industry-specific sites), ensuring consistency and improving your local authority.

Get mentioned in local and national publications

We can get your business mentioned in local and national publications, helping you build links which boosts your reputation and strengthens your domain authority.

Technical SEO & site speed

Google also looks at the technical health of your website. We make sure it’s fast, mobile-friendly, and easy to navigate—crucial for both local rankings and user experience.

Content for Local SEO

We can create helpful blog posts, FAQs, and service pages tailored to your local audience, designed to boost visibility and drive traffic from people who are ready to buy.

Why TRAFCK’s services work

With our local SEO strategies, we don’t just help you rank – we help you grow. More visibility leads to more website traffic, phone calls, bookings, and foot traffic. Whether you’re a single-location business or a multi-location brand, we tailor your local SEO strategy to bring measurable results.