Google Discover

In the ever-evolving digital landscape, Google Discover has emerged as a game-changer for content discovery and audience engagement.

TRAFCK believe the answer to driving mass online traffic is through Google Discover – Google’s personalised content feed that surfaces articles and videos based on a user’s interests and browsing history.

At TRAFCK we understand the immense potential of Google Discover and have developed a comprehensive suite of services to help you harness its power and elevate your online presence.

Google Discover audit and strategy

Our journey begins with a thorough Google Discover audit, where our team of experts meticulously analyze your website’s content, technical SEO, and data.

We identify areas for improvement and provide actionable recommendations to optimise your content for maximum visibility in the Discover feed.

During the audit process, we:
1) Identify opportunities for creating Discover-friendly content.
2) Analyse your website’s technical SEO – mainly looking at your Core Web Vitals. As part of the audit, you’ll receive a prioritised technical SEO backlog so you can start work immediately.
3) Conduct in-depth competitor analysis using a number of tools.

Ongoing Google Discover optimisation and reporting

Once the audit is complete, we transition into an ongoing optimisation and reporting phase. Our team works closely with you over an initial six month period to implement the recommended strategies and continuously refine our approach based on data-driven insights.

As part of our monthly retainer, you’ll receive:
1) Content optimisation and creation tailored for Google Discover.
2) Technical SEO maintenance and enhancements as well as continuous monitoring and analysis of Discover performance metrics.
3) Weekly reporting and insights on impressions, clicks, and engagement.
4) Quarterly strategy reviews and adjustments based on performance data
5) Training – we believe in empowering our clients with knowledge and understanding. Throughout our engagement, we provide comprehensive training and consultation services to ensure you and your team are equipped with the skills and expertise to maximise your success on Google Discover.

By partnering with TRAFCK, you’ll gain a competitive edge in the ever-evolving digital landscape.

Our Google Discover services are designed to amplify your brand’s visibility, drive targeted traffic, and foster meaningful connections with your audience.