At TRAFCK, we take the complex black box of Google Discover and turn it into a predictable growth engine for your business. Whether you are a global news brand or a growing e-commerce shop, we provide the strategies that drive billions of clicks.
1. Google Discover for Publishers
Our founders spent years leading 50 person SEO teams at some of the world’s biggest publishers. We’ve taken that big league experience and turned it into a specialised service for publishers of all sizes.
- Ad supported sites: We help you reach the massive scale needed to maximise your advertising revenue.
- Paywalled & subscription sites: We’ve perfected the art of getting premium content into the Discover feed to attract high value subscribers.
- Small to huge: We work with everyone from independent blogs to the largest media houses on the planet.
2. YouTube for Discover
Video is the next frontier. We are one of the few agencies in the world currently helping creators and brands optimise their YouTube content specifically for the Google Discover feed. We help your videos find an audience beyond just the YouTube search bar, putting them directly on the home screens of millions of potential viewers.
3. E-commerce scaling
Google Discover isn’t just for news, it’s a powerful tool for brands. We help e-commerce websites get their products and lifestyle content in front of shoppers who are ready to buy. By treating your brand like a publisher, we drive high intent traffic that converts into sales.
4. Global strategy and consulting
Our team has worked at the highest level of digital publishing. We offer high level consulting and training for internal teams who want to master the feed.
- A global reach: We currently partner with clients globally.
- Expert led: You aren’t working with juniors, you are working with a team that has managed SEO for the world’s biggest publishers.
How we work
We don’t believe in “one size fits all” SEO. We approach every project with a newsroom mindset: speed, scale, and accuracy.
Growth: We use our proven tactics to help you reach the billions of clicks we’ve achieved for our biggest clients.
Audit: We look at your current content and see why it’s not hitting the feed.
Strategy: We build a plan tailored to your specific business model (ads, paywalls, or sales).
Execution: We show your team exactly how to create Google Discover friendly content.
Let’s chat
Ready to grow your business online? Contact us today and start getting the results your construction company deserves.