SEO for dentists
TRAFCK will increase your leads and revenue by putting your website in front of more customers.
Dental SEO (search engine optimisation) is where a dental practice optimises its website with the aim of getting more clicks and then customers from unpaid search engine results.
Why is SEO important for dentists?
Most patients look for dental services and information through search engines.
Data released in 2024 revealed 12 million people, or one in four of the adult population in the UK are going without a dentist.
But that’s good for your business.
Over 200,000 people search for a dentist near me every month in the UK.
More than 33,000 people are searching for ’emergency dentist near me’ every month and that’s increasing at a rapid rate
Is your dental practice showing up?
75% of people looking for a dentist won’t scroll further than the first page on Google, so if you’re not appearing you’re losing business.
If your dental practice doesn’t appear when people search for relevant keywords, you’ll be losing business to your competitors.
That’s where we come in.
TRAFCK can optimise your website and Google Business Profile so you appear higher than your competitors.
By analysing your competition, identifying keywords and key phrases relevant to your practice and optimising your website, TRAFCK will revolutionise leads for your dental practices.
Although we can’t promise overnight success – within 12 months we will have implemented a strategy to keep you at the top of Google for keywords you really care about.
How to do dental SEO
1) Local SEO – optimise your Google Business Profile
The Google Business Profile is a free tool that allows business owners to manage their company on Google.
Make sure your profile is complete with accurate information about your dental practice:
TRAFCK are experts at getting Google Business Profiles to rank at the top of the local results.
TRAFCK, through tried and tested strategies, can create a Google Business Profile for you and optimise it to make you appear at the top of the search engine.
If you already have a Google Business Profile, TRAFCK can optimise it – and we know how to keep you there.
Google Business Profile results are much quicker than website optimisation which requires up to 12 months of investment to see a return.
You can expect a return on investment within three months.
2) Encourage your patients to leave reviews
The more reviews your dental practice has on Google, the higher your practice will ‘rank’ or appear in the local results – which will mean the more inquiries you can expect to receive.
You can send a review request email after each appointment.
Make sure to send a direct link to your Google reviews page.
You could also get your receptionist to ask the patient to leave a review on the way out.
It’s important to respond to Google reviews.
TRAFCK will manage this for you if you go ahead with our services.
We only charge a retainer of £99 for full management of your Google Business Profile.
3) List your practice in reputable online directories
Adding your dental practice to online directories, helps patients discover your services through search engines.
Citations that include your business’s name, address, and phone number also help Google verify your information and help you ‘build authority’ and appear higher in search results thanks to the backlinks.
Building backlinks to your website is one of the main ways SEO agencies get your company to appear higher.
TRAFCK can help you build backlinks to your website as well as secure media coverage and links from authoritative sources.
4) Write content that demonstrates “Experience, Expertise, Authoritativeness, and Trustworthiness” – E-E-A-T
Google now wants to ‘rank’ websites (put them appear higher on the results page) that demonstrate ‘Experience, Expertise, Authoritativeness, and Trustworthiness’ – E-E-A-T.
This is even more important with ‘Your Money or Your Life’ (YMYL) topics such as dentistry, which can have an impact on users’ health.
Quick tips for your dental website SEO:
Show off your practice’s accreditations (for example board certifications)
Give information about your dentists and their qualifications
Publish high-quality content that shows off your topical expertise
TRAFCK can do all of the heavy lifting for you to the highest standard.
5) Conduct keyword research
Keyword research is the process of finding relevant queries people search for on search engines.
Adding keywords to your website content and Google Business Profile will help them appear higher in search results and result in more clicks and customers.
TRAFCK can do all of the keyword research for you as well as write the content.
6) On-Page SEO – optimise your pages
On-page SEO is where you optimise a webpage so it ranks higher on search engines for relevant keywords.
This will result in more users coming to your website for specific queries (for example book a dentist).
7) Use structured data
Use structured data (or schema markup) on your website to make it eligible for rich snippets.
This will make your pages stand out from standard results.
For example, this result features star rating structured data because ‘Elleven Dental’ uses a review schema on its page.
You can use structured data for the following: medical specialty, forms of payment accepted, insurance accepted, hours of operation, slogan, awards, address, phone number, languages spoken
8) Technical audit
Technical SEO involves optimising the technical aspects of your site (such as speed and security) with the aim of ranking higher in search engines.
Improvements should translate into more patients and bookings for dentists who invest in SEO.
Technical aspects to look into:
- Broken links
- Invalid structured data
- Missing title tags
- Expired security certificates
- Slow page speeds
TRAFCK can take care of all your technical SEO issues and ensure your website is as proficient as possible.
Interested in our services? Book a call with us here.
