TRAFCK is the UK’s fastest growing SEO agency based in London. We’re ROI focused and confident we’ll deliver results for your business – regardless of the sector.
Google AI mode is going to be roll out to all users in the UK on Tuesday, July, 29, the TRAFCK team has learnt from senior Alphabet executives. Google has already been testing AI Mode in the US and parts of Asia. AI Mode was made available in the US on Tuesday, May 20, appearing…
Answer Engine Optimisation (AEO) is about structuring your site so AI search engines and large language models (LLMs) like ChatGPT, Perplexity, and Google AI Overviews can lift your content and present it as a direct answer with a citation. While traditional Search Engine Optimisation (SEO) aimed to rank your website, AEO focuses on positioning your…
For SaaS companies, acquiring new customers can be a constant challenge. SEO-driven content marketing, paid advertising (Google Ads, LinkedIn, Meta), email marketing all play a role, but brands are often overlooking a powerful, high-intent traffic source – Google Discover. Google’s personalised content feed surfaces articles and videos, largely based-on a user’s interests, search history, and…
TikTok has evolved from a video-posting platform to one of the world’s most popular search engines. It has been revealed that 40% of younger users would rather search on TikTok than Google. TikTok now has over 1 billion active monthly users across the world. The most viewed video on the app has been viewed over…
Google is rolling out AI Overviews to the whole of the US this week. AI Overviews will launch in more countries “soon” according to Google’s Head of Search Liz Reid and will be available to more than a billion users by the end of the year. TRAFCK has previously spoken about how Google would roll…
GOOGLE launched the March 2024 core update and the spam update on March, 5, 2024. The search engine declared war on spam content and vowed to change multiple core systems. The spam update lasted 14 days and 21 hours before it ended on March, 202, 2024. The core update lasted a record 45 days before…
For decades now, users have relied on search engines to navigate the vast amount of information online and find the answer to everything from the latest news to recipes. But thanks to new technology, mainly artificial intelligence, search engines are changing… and fast. The evolution of search engines The early days of the internet, way…
Google is yet to announce a date for when it will ‘fully’ launch Search Generative Experience (SGE). Small subsets in the US are being used to test SGE but Google has not yet announced when it will roll out to all searchers across the globe. What is Search Generative Experience (SGE)? Google Search Generative Experience…
GOOGLE Discover is a great way to drive millions of clicks to your website. However, your content will not feature on the feed if the headline is not optimised. TRAFCK are the industry leading experts when it comes to Google Discover. We have driven over one billion Discover clicks to a single site in the…
Digital PR has changed. Generative AI and large language models (LLMs) can now understand a website, content and an individual’s reputation around a specific area of expertise. All you have to do is ask an AI powered search engine what a website is and what they specialise in. We asked perplexity.ai what coindesk.com is and…