SEO for plumbers
WHEN someone needs a plumber, the first place they will turn to is Google.
This means it is more important than ever that your plumbing business appears in the search results.
Why is SEO important for plumbers?
Given it is such a competitive industry, plumbers need have the edge over their competitors.
One way of doing this would be to have a well SEO-optimised website that ranks well on Google.
Everytime a user finds a rival website before yours, you are potentially losing a paying customer.
And that’s where TRAFCK can help you.
Our sole aim is to drive as many customers to your website as possible.
TRAFCK’s team of experts know how to get your business to rank above your competitors.
We do it all from building backlinks, researching keywords and implementing long-term SEO strategies to competitor analysis.
In the UK alone, there are 74,000 monthly searches for the keyword ‘plumber near me’.
Does your plumbing business appear when this is searched? If not, why not?
We also aim to target secondary keywords to ensure we drive as much traffic to your site as possible.
TRAFCK’s qualified team are experts at Local SEO.
How to do SEO for plumbers
1) Local SEO – optimise your Google Business Profile
A key part of Local SEO is your Google Business Profile.
Every business in the UK needs an optimised profile to boost their online visibility.
The Google Business Profiles appear at the top of the search engine results page.
We have a proven track record of getting our clients’ profiles to the top of the pile.
TRAFCK can also provide you with monthly reports to keep you up to date with the progress.
We can create a new Google Business Profile for you if your plumbing business does not currently have one.
Alternatively, we can take over and optimise an existing profile.
You can expect to see results from our Google Business Profile work within three months.
2) Encourage your clients to leave reviews
In order to rank at the top of the results, your plumbing business will need positive reviews from real customers.
Without them, Google will rightly question the legitimacy of your company.
TRAFCK know several ways to boost your reviews from customers.
A key factor to improving ranking is the Google Business Profile owner responding to reviews.
If Google knows your profile is regularly active, it will be ranked accordingly.
Plumbers should their Google Review link – which we can supply you with – to all of their customers.
However, we know you’re busy so we can take care of this all for you.
We only charge a retainer of £99 per month.
3) List your business in reputable online directories
Adding your plumbing firm to online directories will help customers discover your services.
Google will note the citations that include your business name, address and phone number.
This helps to verify your information and build authority – meaning you will rank higher on Google.
This method will also increase the amount of backlinks to your site – which is a ranking factor.
Google will use citations that include your business’s name, address and phone number to help verify your information.
This will also help you build authority and appear higher in the search results because of the backlinks.
We can also secure media coverage and links from high authority domains.
4) Write content that demonstrates E-E-A-T
Google has stated that it will rank pages higher on results pages if they demonstrate EEAT.
This stands for experience, expertise, authoritativeness and trustworthiness.
Quick tips for your plumbing website:
- Show off your company’s accreditations
- Provide information about your staff and their qualifications
- Publish high-quality content that shows your expertise
TRAFCK are able to help you achieve this.
Using optimised content on your website is a great way to prove EEAT to Google.
5) Conduct keyword research
TRAFCK will find and target the right keywords that will drive customers to your site.
We can do all of the keyword research as well as produce content for your website to target the right terms.
6) On-Page SEO – optimise your pages
Your pages need to be optimised if you want customers to find you organically.
If people are searching for ‘plumber near me’, you need a page that is targeting that term.
7) Use structured data
Your website will be eligible for rich snippets if you used structured data – or schema markup.
This will make your business more eye-catching than others on the search engine results page.
You can use structured data for the following: medical specialty, forms of payment accepted, insurance accepted, hours of operation, slogan, awards, address, phone number, languages spoken.
8) Technical audit
Technical SEO involves optimising the technical aspects of your site (such as speed and security) with the aim of ranking higher in search engines.
TRAFCK can optimise the technical aspects of your plumbing website.
This includes indexability, rankability, page speed, security and more.
This should convert into more customers finding websites who invest in SEO.
Technical aspects to look into:
- Broken links
- Invalid structured data
- Missing title tags
- Expired security certificates
- Slow page speeds
To ensure your website is as proficient as possible, we can do a full tech audit and erase any issues. Interested in our services? Book a call with us here.
