PPC services: UK’s leading Pay-Per-Click consultancy
PPC is a digital marketing strategy that will generate results and a quick return on your investment.
In 2022, PPC brought in an average of $2 for every $1 spent by businesses, with an average cost per click (CPC) of $1.16.
TRAFCK offers PPC consultancy services for businesses who want to ensure their paid advertising spend is being used effectively and efficiently.
What is PPC? Pay-Per-Click marketing
PPC stands for pay-per-click.
PPC allows you to advertise your website on search engines, but how does it work?
How does PPC work?
PPC is where businesses bid on specific keywords or phrases that they want their ads to appear for in search engine results.
When a user searches for one of those queries, the businesses’ ad will appear at the top of the results.
The business is then charged every time a user clicks on their ad.
TRAFCK would do all the heavy lifting for you by bidding on the keywords you want to appear for.
How to advertise on search engines (mainly Google)
AdWords is Google’s PPC advertising platform.
First, TRAFCK creates a list of keywords for you (based on your business goals).
We do this through keyword research to find out what customers search for when looking for products or services similar to yours.
We then organise your keywords into ad groups and campaigns.
We then create relevant PPC ads that will encourage users to click.
Once the ad goes live, where and when your ad appears, and how much you pay for a click on it are all determined algorithmically by Google or the search engine based on your budget, bid, campaign settings, and the quality and relevance of your ad.
A high click-through rate (CTR) helps improve Your Quality score (a measure of the relevance of the ad, primarily determined by click-through rate). This then improves your ad rankings and decreases your advertising costs.
Since all platforms that offer PPC advertising want to keep their users satisfied, they reward advertisers who create relevant, trustworthy pay-per-click campaigns with higher ad positioning and lower costs.
You can also tweak your ads at any point to reach a specific group of people (by interest, geographical area,) or promote a specific product or service.
Google Ads also gives you the option of promoting your business on relevant websites in the Google Display Network (GDN).
The GDN is made up of thousands of websites across the internet.
You can choose specific websites to run display ads on or choose the types of people you’d like to reach and allow Google Ads to create a list for you.
What are the benefits of PPC?
Quick results
With PPC, your ads can appear at the top of search engine results pages (SERPs) or on relevant websites as soon as the campaign is launched, driving immediate traffic to your website.
Targeted reach
PPC allows businesses to target a specific audience based on factors such as keywords, location, device, demographics, interests, and more.
This means your ads will be shown to the most relevant users who are actively searching for products or services that you sell which increases the likelihood of a sale.
Measurable results
PPC platforms provide analytics and reporting tools that allow us to track the performance of your campaigns in real time.
We can monitor metrics such as clicks, impressions, conversions, and ROI, which enables us to measure how effective your campaign is and make data-driven decisions to optimize it.
Control and flexibility
PPC gives businesses control over their advertising budget, allowing them to set daily or monthly spending limits and adjust bids in real time based on how they’re performing.
This enables us to optimize your campaigns for maximum efficiency and adapt to changing business objectives.
Highly scalable
PPC campaigns can be easily scaled up or even down to accommodate changes in demand.
Whether you want to expand into a new market, promote seasonal offers, or launch new products, PPC gives you the flexibility to adjust your advertising strategy.
SEO vs PPC?
We always get asked the question “TRAFCK, why would I pay to appear on Google when I can get my site to show up for free?”
To which we always respond, it’s not as easy to drive ‘free traffic’ as you think.
Google’s algorithms are supposed to reward the highest-quality content and websites with organic rankings (free rankings).
It takes a long time, effort and cost to rank organically for keywords and queries you care about.
Although it’s worth the long-term investment, we know you’ll want instant results and sales so you can use PPC in the meantime.
Ultimately, SEO and PPC can help grow your business in different ways.
If your goal is to drive traffic to your website in the short term, we’d recommend focusing on PPC.
However, if you want to improve your business’s online presence in the long run, you need to invest in SEO.
TRAFCK would recommend using a mixture of both for a well-rounded strategy.
It’s also important to note that a PPC ad campaign won’t improve your organic search rankings.
TRAFCK’s PPC consultancy services and strategy
Initial research and analysis
TRAFCK will conduct thorough keyword research, competitive analysis, and audience segmentation to identify the most valuable opportunities for your industry.
Campaign setup
TRAFCK will create a custom PPC campaign tailored to your specific goals and target audience.
Ad copy and design
TRAFCK will create compelling ad copy and design that will resonate with your target audience and drive clicks and sales.
Bid management and optimization
TRAFCK’s team of experts will monitor and optimize your PPC campaigns to improve your ads performance and maximize ROI.
This will include adjusting bids, refining targeting parameters, and A/B testing ad variations to identify the most effective strategies.
Tracking and reporting
We will implement advanced tracking solutions to accurately measure the performance of your PPC campaigns.
Regular performance reports will be provided, which will allow you to track key metrics such as clicks, impressions, conversions, and most importantly ROI.
Timeline
Our proposed timeline for implementing and optimizing your PPC campaigns:
Week 1-2: Initial research, campaign setup, and creative development
Week 3-4: Launch of PPC campaigns and ongoing optimization
Week 5 onwards: Continuous monitoring, optimization, and reporting
Why choose TRAFCK
Proven track record
We have a track record of driving results for our clients through PPC.
Customised approach
No two campaigns are the same.
Our strategies are tailored to meet the unique needs and goals of your business, ensuring maximum effectiveness.
Transparent communication
We will provide regular updates and reports to keep you informed.
Dedicated account management
You will have a dedicated account manager who will be your primary point of contact.
Get in touch today to chat with our team about how we can help you
