SEO for electricians
WHEN someone is in desperate need of an electrician, they will turn to Google to find one.
If your business do not appear in the search results, you will be missing out on thousands of customers.
Why is SEO important for electricians?
It is more important than ever for electricians to have a visible website that ranks well on Google.
And that’s where TRAFCK come in.
We WILL put your business in front of more customers on Google.
TRAFCK’s team of experts know how to get your website to appear above your competitors.
Our SEO Audit will give your website a complete overhaul to ensure it is as optimised as possible.
This includes building backlinks to your websites – which plays a huge role in how Google views your site.
We research keywords and ensure your website is targeting the terms that you want to rank for.
For example, ’emergency electrician in London’.
If you are an emergency electrician in London with no mention of that on your site, you will not be found.
We also conduct competitor analysis – which means we research similar sites that reach more customers.
From this analysis, we can work out which keywords they drive traffic from and replicate for you.
We can suggest content ideas for your website and even produce the articles for you if required.
TRAFCK cover all aspects of technical SEO to ensure there are no issues on the back end of your site.
Issues on the back end will result in your site not ranking on Google.
In the UK alone, there are 49,500 monthly searches for the keyword ‘electricians near me’.
You need an optimised meta title and description to be found.
Does your business appear when this is searched? If not, why not? Let us take a look.
How to do SEO for electricians
1) Local SEO – optimise your Google Business Profile
TRAFCK are experts at Local SEO – which means we can help your business rank in your area.
A key part of this is your Google Business Profile.
Every business in the UK needs an optimised profile to boost their online visibility.
Google Business Profiles appear at the top of the search engine results page.
We have a proven track record of getting our clients’ profiles to the top of the pile.
TRAFCK can also provide you with monthly reports to keep you up to date with the progress.
We can create a new Google Business Profile for you if your business does not currently have one.
Alternatively, we can take over and optimise an existing profile.
You can expect to see results from our Google Business Profile work within three months.
2) Encourage your clients to leave reviews
Your business needs positive reviews from real customers to rank at the top of local searches.
Without them, Google will rightly question the legitimacy of your company.
TRAFCK know several ways to boost and enhance your reviews from customers.
Top tip: Google Business Profile owners need to reply to all of the reviews on their page.
If Google knows your profile is regularly active, it will be ranked accordingly.
Electricians should share their Google Review link – which we can supply you with – to all of their customers.
However, we know you’re busy so we can take care of this all for you.
We only charge a retainer of £99 per month.
3) List your business in reputable online directories
Adding your firm to online directories will help customers discover your services.
Google will note the citations that include your business name, address and phone number.
This helps to verify your information and build authority – meaning you will rank higher on Google.
This method will also increase the amount of backlinks to your site – which is a ranking factor.
Google will use citations that include your business’s name, address and phone number to help verify your information.
This will also help you build authority and appear higher in the search results because of the backlinks.
We can also secure media coverage and links from high authority domains.
4) Write content that demonstrates E-E-A-T
Google has stated that it will rank pages higher on results pages if they demonstrate EEAT.
This stands for experience, expertise, authoritativeness and trustworthiness.
Quick tips for your electrician website:
- Show off your company’s accreditations
- Provide information about your staff and their qualifications
- Publish high-quality content that shows your expertise
TRAFCK are able to help you achieve this.
Using optimised content on your website is a great way to prove EEAT to Google.
5) Conduct keyword research
TRAFCK will find and target the right keywords that will drive customers to your site.
We can do all of the keyword research as well as produce content for your website to target the right terms.
For example:
- Electricians near me
- Electricians in London
- Auto electricians
- 24/7 electrician
6) On-Page SEO – optimise your pages
Your pages need to be optimised if you want customers to find you organically.
If people are searching for ‘electrician near me’, you need a page that is targeting that term.
7) Use structured data
Your website will be eligible for rich snippets if you used structured data – or schema markup.
This will make your business more eye-catching than others on the search engine results page.
You can use structured data for the following: forms of payment accepted, insurance accepted, hours of operation, slogan, awards, address, phone number, languages spoken.
8) Technical audit
Technical SEO involves optimising the technical aspects of your site (such as speed and security) with the aim of ranking higher in search engines.
TRAFCK can optimise the technical aspects of your website.
This includes indexability, rankability, page speed, security and more.
This should convert into more customers finding websites who invest in SEO.
Technical aspects to look into:
- Broken links
- Invalid structured data
- Missing title tags
- Expired security certificates
- Slow page speeds
To ensure your website is as proficient as possible, we can do a full tech audit and erase any issues. Interested in our services? Book a call with us here.
