Why every influencer needs an optimised website in 2024 – and how to monetize it

IT’S no secret that influencers can make quick cash online from the likes of sponsored ads and YouTube videos.

However, a large percentage of social media stars overlook the importance of having a well-optimised website.

How can an influencer make money from a website?

Affiliate marketing

This means you can earn commission from promoting a product or service online.

When a user clicks an affiliate link on your website and makes a purchase, you will earn a cut of the sale.

Affiliate marketing is a top revenue source for 31 per cent of publishers.

A huge 88% of consumers have decided to make a purchase based on what they saw from an influencer.

All you have to do is convince your followers that it is worth buying – then sit back and reap the rewards.

Sponsored content

Influencers can get paid large sums of money to promote products on their websites.

Brands will reach out to influencers with a large following with a proposition for sponsored content.  

This can come in many forms – from reviewing a product, covering the launch of a product or going to an event.

It’s a great way to earn extra income – and the more people who use your website, the more cash you can demand.

However, do not overdo the sponsored content.

It creates a bad user experience if your original content gets outweighed by the sponsored, paid advertisements.

Sell products and services

If you are influencer that sells a product or service, you NEED a website for your customers to use.

It is estimated that 95% of purchases will be made online by 2040.

This means there’s no better time than to have all of your products or services online in one place.

The eCommerce industry is growing by 23% year on year.

Advertising

Businesses around the world invest millions into advertising in order to get their brand or product in front of as many people as possible.

Website owners can sell advertising space on their sites for a huge fee.

However, this is unlikely to convert to cash until you drive a significant number of daily visitors to your website.

You can chose between pay-per-click advertising or pay-per-visitor.

Google AdSense is a preferred advertising option – which mean syou allow Google to put ads on your site.

You will then receive a small fee when someone clicks on the ad.

Charge for your content

If you are publishing original, high-quality content, you can charge visitors to your website to view it.

This approach works best for niche websites and bloggers that produce a lot of exclusive content.

In order to charge for it, it needs to be unique content that can not be found for free online.

Supercar Blondie is a great example of an influencer that has used her website to maximise her profits. 

Supercar Blondie reviews cars around the world and has over 17million subscribers on YouTube.

As well as all of her social media accounts, she also puts a lot of time and work into her website. 

Using SEMRush, we can see that she now drives over 190,000 clicks per month through https://supercarblondie.com/

Supercar Blondie produces articles on her website, shares videos and the latest car-related news. 

She has a section on her site for advertisers. and her services include sponsorship, video content and content writing. 

Supercar Blondie also reviews the latest Tech releases from cameras to TVs and Xbox consoles. 

Are you an aspiring influencer without a website? Or have a website that’s not converting to cash? Reach out to TRAFCK  today. We can help. 

We offer FREE SEO Audits – which allows us to show you how we can take your site to the next level.