TRAFCK believe Google Discover is the future of website traffic. Here’s how to optimise for it.
For SaaS companies, acquiring new customers can be a constant challenge. SEO-driven content marketing, paid advertising (Google Ads, LinkedIn, Meta), email marketing all play a role, but brands are often overlooking a powerful, high-intent traffic source – Google Discover. Google’s personalised content feed surfaces articles and videos, largely based-on a user’s interests, search history, and…
GOOGLE DISCOVER is used by millions of users around the world everyday. The automated feed of stories you see will be based on your search interests and activity. SIGN UP TO TRAFCK’S GOOGLE DISCOVER NEWSLETTER FOR OUR EXCLUSIVE UPDATES AND INSIGHTS It is the easiest way to read content that you care about without having…
Last April, TRAFCK published an article about how search engines were on the cusp of significant change – and those predictions are proving accurate. Google CEO Sundar Pichai said in 2024 that search is poised for profound transformation not just in 2025, but as early as the beginning of the year. But what does this…
The August 2024 core update took 19 days to fully roll out, starting on August 15 and completing on September 3, 2024. This update further solidified Google’s overall commitment to quality content that brings value to the user, emphasising the importance of E-E-A-T (experience, expertise, authoritativeness, trustworthiness). In summary, the main aims of the August…
GOOGLE DISCOVER can drive millions of users to your website. But if you do not optimise your content correctly, it can be a very volatile source of traffic. Why has my Google Discover traffic dropped? Google’s official guidelines state three main reasons why Google Discover can change over time. 1. Changing interests Google Discover is…
Discover is Google’s personalised content recommendation engine, designed to deliver content directly to users based on their interests, without requiring them to perform a search query. Discover is accessible on mobile devices (soon coming to desktop), primarily through the Google app or mobile browsers, and offers several content types, including blog posts, news articles and…
User experience has become a pivotal factor in determining a website’s ranking on search engines. Google’s page experience update was a gradual rollout of ranking factors from June 2021 that Google’s search systems use to evaluate a page’s user experience. The update included several signals, including: While Core Web Vitals are not a strict requirement…
Evergreen content is the cornerstone of any successful long-term content strategy, offering lasting value to readers as well as consistent traffic from the search results. Creating content that stands the test of time but also appears on platforms like Google Discover has become increasingly important for publishers and content creators who want to get more…
Most publicly available data shows Google search traffic to publishers – from huge news brands to blogs – declining across the board. Websites that have traditionally focused on scale, often built with the aid of SEO, appear to be among the hardest hit in the recent algorithm updates. And there’s no sign of the decline…
GOOGLE Discover is a great way to drive millions of clicks to your website. However, your content will not feature on the feed if the headline is not optimised. TRAFCK are the industry leading experts when it comes to Google Discover. We have driven over one billion Discover clicks to a single site in the…