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Google continues to insist that website authority is not a ranking factor for deciding how high websites appear in search engine results pages (SERPs). However, Google’s John Mueller let slip that there is still a website-wide score that “maps to similar things.” What is website authority? Website authority is a metric that measures how well…
NINETY percent of users do not scroll past the first page of Google search results. That is why it is more important than ever that your website is optimised and ranks well. TRAFCK share five top tips to help you rank above your competitors on Google search. 1. Keyword analysis First of all, you need…
While a huge host of updates go unconfirmed by Google, the tech goliath publicly acknowledged nine algorithm updates in 2023 and 10 in 2022 and 2021. These updates can significantly impact your rankings and visibility on Google both positively and negatively. To recover from Google algorithm updates, there are several steps we here at SEO…
IT’S no secret that influencers can make quick cash online from the likes of sponsored ads and YouTube videos. However, a large percentage of social media stars overlook the importance of having a well-optimised website. How can an influencer make money from a website? Affiliate marketing This means you can earn commission from promoting a…
We’re now two weeks into Google’s March 2024 core and spam updates and we’ve already seen significant changes in the search results. Google announced the March 2024 core and spam updates on March 5th and promised to remove up to 40% of the low-quality websites that provide useless information and a poor user experience. On…
When someone needs a solicitor the first place they will turn is Google, so having an optimised website that appears at the top of the search engine is pivotal for attracting new customers. SEO for solicitors (search engine optimisation) is where a law firm optimises its website with the aim of getting more clicks and…
TRAFCK are offering website owners the chance to sign up for a free SEO audit. Our team of experts will analyse your site then provide an actionable list of recommendations – and you do not have to pay a penny. Why is the TRAFCK SEO website audit free? The results of a long-term SEO strategy…
If you want to find tax information on Google, you’ll want to see content produced by an accounting expert. A tax advisor would be a desirable source since they have experience, expertise and authority on the subject, so we in turn trust what they have to say. Google wants to provide accurate information to its…
Keywords in SEO refer to the words and phrases users type into search engines (mainly Google) when looking for information, products, or services. Adding relevant keywords to your website’s content helps search engines understand what your pages are about and rank them (make them appear) in search results. Why are keywords important for SEO? Keywords…
IT is more important than ever have an optimised website that can be found by customers. Whether you are a lawyer or a plumber, you would benefit from implementing a long-term SEO strategy. Cheapest SEO services in the UK Results from a long-term SEO strategy do not happen overnight. SEO agencies have to conduct keyword…