SEO for estate agents
THERE are over 70,000 online searches in the UK every month for ‘estate agents’.
This means it is more important than ever to have an SEO-friendly website for new customers to find.
Why is SEO important for estate agents?
Given it is such a competitive industry, having a well optimised website can help you stand out from the crowd.
And that’s where TRAFCK come in.
We aim to drive as many potential customers from Google to your website as possible.
Our team of experts know every trick of the trade to boost your site’s online visibility.
From keyword research to backlink analysis and image optimisation, TRAFCK do it all.
According to SEMRush, there are around 74,000 searches per month for the term ‘estate agents’ in the UK.
If your website is not showing up, you are losing potential customers to a rival business.
There are 33,000 monthly searches for ‘estate agents near me’ from people who are looking for a local business.
TRAFCK have you covered with this, too.
We create Google Business Profiles in order as part of our in-depth SEO Audit package.
No matter which industry your business falls under, whether you are a dentist, estate agent or builder, we can do it all for you.
How to do estate agent SEO
1) Local SEO – optimise your estate agency Google Business Profile
Every business in the UK needs an optimised Google Business Profile to boost their online presence.
These are the results you will see at the top of the search engine results page when you type in a query e.g. estate agents near me.
TRAFCK have a proven track record of being able to get businesses to rank top in their local area.
We can create a new Google Business Profile for you if your estate agent business does not currently have one.
Alternatively, we can take over and optimise an existing profile.
You can expect to see results from our Google Business Profile work within three months.
2) Encourage your estate agency clients to leave reviews
In order to rank at the top of the pile, your estate agent business will need positive reviews from real customers.
Without them, Google will rightly question the legitimacy of your company.
TRAFCK have several methods in place in order to boost your reviews from customers.
It is hugely important to respond to your reviews and post regular updates on your profile.
If Google knows your profile is regularly active, it will be ranked accordingly.
Estate Agents should send their Google review link to every customer that they deal with.
However, we know you’re busy so we can take care of this all for you.
We only charge a retainer of £99 per month to keep your profile ranking as well as possible.
3) List your estate agency business in reputable online directories
Adding your estate agents to online directories will help customers discover your services through search engines.
Google will use citations that include your business’s name, address and phone number to help verify your information.
This will also help you build authority and appear higher in the search results because of the backlinks.
A huge part of our SEO Audit includes building backlinks to your estate agency website.
We can also secure media coverage and links from high authority domains.
4) Write content that demonstrates “Experience, Expertise, Authoritativeness, and Trustworthiness” – E-E-A-T
Google has stated that it will rank pages higher on results pages if they demonstrate EEAT.
This stands for experience, expertise, authoritativeness and trustworthiness.
Quick tips for your estate agency:
- Show off your company’s accreditations
- Provide information about your staff and their qualifications
- Publish high-quality content that shows your expertise
TRAFCK are able to help you achieve this – and can even produce the content for your site.
5) Conduct keyword research for terms around estate agency
TRAFCK will find and target relevant keywords that will drive customers to your site.
Using carefully selected keywords on your website and Google Business Profile will help your business appear higher in search results.
We can do all of the keyword research and produce optimised content for your site.
6) On-Page SEO – optimise your pages
More users will find their way to your site if you have optimised your webpages.
You need optimised pages that target your selected keywords – for example ‘estate agents near me’.
7) Use structured data
Your website will be eligible for rich snippets if you used structured data – or schema markup.
This will make your business more eye-catching than others on the search engine results page.
For example, this result features star rating structured data because ‘Yopa’ uses a review schema on its page.
You can use structured data for the following: medical specialty, forms of payment accepted, insurance accepted, hours of operation, slogan, awards, address, phone number, languages spoken
8) Technical audit
Technical SEO involves optimising the technical aspects of your site (such as speed and security) with the aim of ranking higher in search engines.
TRAFCK can optimise the technical aspects of your estate agency website.
This includes indexability, rankability, page speed, security and more.
This should convert into more customers finding estate agent websites who invest in SEO.
Technical aspects to look into:
- Broken links
- Invalid structured data
- Missing title tags
- Expired security certificates
- Slow page speeds
We can ensure your website is as proficient as possible and take care of all the technical SEO issues.
Interested in our services? Book a call with us here.
