SEO for lawyers
EVERY month in the UK, thousands of people use Google to find a lawyer.
Given 75 per cent of people do not look past the results page, your website is more important than ever.
Why is SEO important for lawyers?
Lawyers need to have an SEO-optimised website that can be found by new customers.
And that’s where TRAFCK come in.
Our aim is to drive as many potential clients to your website as possible.
TRAFCK’s team of experts know exactly how to boost your site’s online visibility.
Our SEO audit includes keyword research, backlink analysis, competitor analysis, a technical audit, a performance review, mobile optimisation and much more.
According to SEMRush, there are over 18,000 searches per month for the term ‘lawyer’ in the UK.
If your website does not appear on the first page, you will be losing customers to a competitor.
We can also create your company an optimised Google Business Profile.
How to do SEO for law companies
1) Local SEO – optimise your Google Business Profile
Every business in the UK needs an optimised Google Business Profile to boost their online visibility.
These are the results you see at the top of the results page when you type in a business query.
For example, if you type in lawyer, you will see a list of companies from your area.
TRAFCK have a proven track record of being able to get businesses to rank top in their local area.
We can create a new Google Business Profile for you if your law business does not currently have one.
If you have one already, we can take over and optimise your Google Business Profile.
You can expect results from your Google Business Profile within three months.
2) Encourage your clients to leave reviews
In order to improve your ranking on Google, your business needs positive reviews from real customers.
Without reviews, Google will not put your business in front of potential new customers.
TRAFCK have several methods in place in order to boost your reviews from customers.
Businesses should send their Google review link to every customer that they deal with.
We can take care of this for you.
Our retainer costs £99 per month and we will manage your profile moving forwards.
3) List your business in reputable online directories
Adding your law business to online directories will help customers discover your services.
Google will use citations that include your business’s name, address and phone number to help verify your information.
This will also help you build authority and appear higher in the search results because of the backlinks.
Our SEO Audit includes backlink analysis and backlink building from reputable sources.
We can also secure media coverage and links from high authority domains.
4) Write content that demonstrates E-E-A-T
Google will rank your pages higher if they demonstrate EEAT – which stands for experience, expertise, authoritativeness and trustworthiness.
Three quick tips for your business to improve your EEAT score:
- Show off your company’s accreditations
- Provide information about your staff and their qualifications
- Publish high-quality content that shows your expertise
TRAFCK can help this happen and can provide the content for your site.
5) Conduct keyword research
TRAFCK will have a discussion to find out which keywords you want to rank and appear for.
We then do all of the keyword research, competitor analysis and produce relevant content.
6) On-Page SEO – optimise your pages
Having optimised web pages will help users find their way to your site.
These pages need to target the keywords that you want to rank and drive traffic from.
An example of a keyword to target would be ‘lawyers in London’.
7) Use structured data
Your website will not be able to rank in rich snippets if you do not use structured data – or schema mark up.
This also makes your business look more eye-catching than others on the results pages.
For example, this result features star rating structured data because ‘Stowe Family Lawyer’ uses a review schema on its page.
8) Technical audit
This will ensure the technical aspects of your site are as optimised as possible for search.
TRAFCK will look into indexability, rankability, crawalabity, checking site maps, on-page elements and much more.
This should convert into more customers finding estate agent websites who invest in SEO.
Interested in our services? Book a call with us here.
