SEO for tradesmen

Are you a tradesman looking for more leads and revenue?

TRAFCK will help you put your website in front of more customers.

Trandesmen SEO (search engine optimisation) is where plumbers, electricians, carpenters etc optimise their websites with the aim of getting more clicks and then customers from unpaid search engine results.

Why is SEO important for tradesmen?

SEO is currently an untapped market for tradesmen as most invest time and money into social media marketing (paid adverts on Facebook) or rely on mouth-to-mouth referrals.

The return on investment from social media marketing isn’t what it once was as the market is saturated and Facebook and Instagram have increased their fees.

There are over 100,000 searches on Google every month for ‘plumbers near me’.

Is your business showing up?

75% of people looking for a tradesman won’t scroll further than the first page on Google, so if you’re not appearing you’re losing business.

That’s where we TRAFCK come in.

TRAFCK can optimise your website and Google Business Profile so you appear higher than your competitors.

By analysing your competition, identifying keywords and key phrases relevant to your business and optimising your website, TRAFCK will revolutionise leads for your business.

Although we can’t promise overnight success – within 12 months we will have implemented a strategy to keep you at the top of Google for keywords you really care about.

How to do SEO as a tradesman

1) Local SEO – optimise your Google Business Profile

The Google Business Profile is a free tool that allows business owners to manage their company on Google.

This is the type of result you’ll be met with when you type ‘plumber near me’ into Google:

Make sure your profile is complete with accurate information about your business.

TRAFCK are experts at getting Google Business Profiles to rank at the top of the local results.

TRAFCK, through tried and tested strategies, can create a Google Business Profile for you and optimise it to make you appear at the top of the search engine.

If you already have a Google Business Profile, TRAFCK can optimise it – and we know how to keep you there.

2) Online reviews

Encourage customers to leave reviews on platforms such as your Google Business Profile, and Facebook.

Positive reviews not only help improve your reputation and credibility but also improve how you ‘rank’ on search engines.

Make sure to send a direct link to your customers.

It’s also important to respond to Google reviews.

TRAFCK can do this for you and only charge a retainer of £99 for full management of your Google Business Profile.

3) Keyword research and write high-quality content

Identify relevant keywords that your potential customers might use when searching for your services online.

This could include terms like “plumber in [your city],” “electrician near me,” or “carpentry services [your location].”

Then create high-quality content that targets these keywords.

This could include blog posts, how-to guides, or FAQs related to your trade.

The content needs to be relevant, informative, and engaging.

You should also make sure there are relevant keywords in title tags and meta descriptions.

TRAFCK can do all of the heavy lifting for you and write 10 articles per month for just £999.

4) Earn backlinks

Backlinks from reputable websites are what improve your site’s authority and search engine rankings.

TRAFCK can reach out to industry-related websites, local businesses, and news publishers to generate backlinks.

5) Technical audit

Technical SEO involves optimising the technical aspects of your website (such as speed and security) with the aim of ranking higher in search engines.

Improvements should translate into more leads and work for tradesmen who invest in SEO.

Technical aspects to look into:

Broken links
Missing title tags
Expired security certificates
Slow page speeds
Invalid structured data

TRAFCK can take care of all your technical SEO issues.

5) Use structured data

Use structured data (or schema markup) on your website to make it eligible for rich snippets.

This will make your pages stand out from other results on Google.

For example, this result features star rating structured data because ‘Checkatrade’ and ‘Trustpilot Reviews’ uses review schema on its page.

TRAFCK can sort this for you.

Interested in our services? Book a call with us here.

We can do a full SEO audit of your website for FREE – no card details needed and you do not need to pay a penny.